Ioana Ioanovici, Stanford University
My research topic is on Fashion Blogging, Social Media and the Changed Face of Fashion. By examining fashion blogs and fashion magazines’ websites, I am attempting to see whether social media has allowed the public to become a part of the fashion decision-making process. First, I will be looking at the extent to which fashion bloggers are taken into consideration by the fashion industry. Second, I will be analyzing the practice of fashion magazines to create blog-based websites, as part of a larger trend that includes other types of printed media.
One particular blogger that I will be looking at is a 14 year old girl called Tavi Gevinson, who discusses trends and collections under the pseudonym Style Rookie. Tavi is, in my opinion, one of the best examples of how anybody with no background in fashion reporting, but with a particular talent for this, can become a fashion critic and trendsetter by writing blog entries that reach millions of readers. One of the first mentions of The Style Rookie was in the Teen Vogue about two years ago, when Tavi was 12 years old. Some thought that she was a one-hit-wonder, but last year, Rodarte fashion house’s owners invited Tavi to the New York Fashion Week. An article in the Wall Street Journal called Tavi the muse of the Rodarte house. If it hadn’t been for her blog, nobody would have known about the 14-year-old fashionista, since no fashion magazine would have hired a 12-year old as a fashion editor. Therefore, to me, she synthesizes the essence of internet’s limitless possibilities that allowed fashion bloggers to break the rigid barriers of the fashion world. I will be looking at her blog and at articles written about her in order to see the significance of her voice in the fashion world. I will also use her blog as a way to access the entire fashion bloggers’ community.
I would be very happy to receive suggestions about the way in which I could explore this source better and about my research topic in general.