Group #1 Obama, Medevedev in Social Networks

Hello, Stanford!

We are happy to introduce ourselves and are looking forward to ourcollaboration on the project of Intercultural Communication for Leadership.

All students in our group major in International Marketing, and we enjoy Intercultural Communication class a lot! It has to do with cultural awareness which is critical in the times of globalization.

It goes without saying that social media has become an integral part of our lives. Almost all people recognize the convenience and advantage of social networks. It helps us to keep in touch with our foreign friends and even learn the news.
Dmitry Medvedev is our first president, who uses Live Journal and twitter. Since social networks are only developing in Russia, position of the President in them seems unstable. And we want our project to answer 3 general questions. Every question is posed by each of our  students so we could better work on each issue.

  • Why do presidents use social networks?   (Zhenya, Nastya)
  • Reaction of   people to blog posts of our presidents  (Sasha)
  • Possibility  for people to  influence  presidents’ attitudes/ opinions  through social media (Arina, Yana)
  • Presidents fake accounts and what’s behind them (Anya)

Hello everyone, We’re John and Nastya

We’re interested in marketing and people’s behavior so we decided to choose this topic, because marketing and politics are closely connected. We want to make a deeper research to understand how the official’s activity in social networks allows them, on the one hand, to be closer to people, to be aware of people opinions and as a result to make their speech and actions more people-oriented – to form it in a way people like it and will respond to it more positively. But this is just one side of the coin.

Having a possibility to  comment   blogs of our officials gives us a feeling that we’re taking active part in political life of our countries, or maybe, it’s just an illusion? Maybe our officials create their pages in social networks just to convince us, that our democratic societies are really democratic, to decrease negative opinions in society, and to increase their (presidents) popularity. Maybe the social network – is an ideal prison, a panopticon, and all of us are just inmates, and officials are our guardians and they just try to keep us under control. The question is still open and we welcome you to discuss it with us.

Hi, I’m Sasha

I love my major – marketing, and I’m willingly participating in the project with Stanford students about Medvedev and Obama using Social Networks.

I think social media is a great opportunity for our presidents to apply their rhetoric skills and to develop their marketing strategies on a very new market – Internet. I am interested to investigate people’s reflection to presidents’ blogs. For example, our president is sometimes called Mr. Twitter. I am not sure if this reflects a positive attitude towards Medvedev or not. I would appreciate to hear how American people evaluate what President Obama represents in social media.

We’re Arina and Yana

We would like to focus on how people influence Medvedev’s political activity through social networks.

The paper we read (“A changing political discourse”.) emphasizes that t hose posts by Medvedev that concentrated on a topical issue are actively discussed in the country and  receive  the biggest number of responses. The President claims that such discussions help him learn about and take into consideration people’s views when making important political decisions. But does he really consider people’s comments and responses? Some of the President’s recent proposals had been severely criticized but still were implemented. We’ll pick a reform which has been recently introduced and will look into the discussions about this issue in social media started and encouraged by the President, to see what the outcome of those discussions was.

Greets from Anya!

The research paper “A changing political discourse” was very informative. It pointed out that one of the serious challenges that Medvedev is facing in his new social media is a big number of fake accounts. Such accounts criticize Medvedev’s politics and try to create an alternative image of him as a person. I have been following one of them, named KermlinRussia, on Twitter out of curiosity. I am going to find more of such fake accounts and analyze their rhetoric to find out what sides of Medvedev’s personality and what of his actions are most often attacked and attract the biggest number of responses from the followers. I think this analysis will help to develop recommendations for the rhetoric that Medvedev uses in his two real accounts.

We are going to look for more  information about  Medvedev using social media  and to send it to you, as well.

Looking forward to our fruitful collaboration

Sencerely yours, Group #1, Khabarovsk

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One Response to Group #1 Obama, Medevedev in Social Networks

  1. ccrgloballeaders says:

    Hey guys!

    You pose a number of very interesting questions.

    @John and Nastya: I think people have those same questions in America. Does Twitter foster serious discourse around controversial topics, or does it merely give people the sense of civic engagement? Barrack Obama certainly mobilized an enormous Twitter following, but he seemed to primarily use it as a marketing tool, not as a source of democratic advancement.

    @Sasha: It is pretty rare to see a politician actively use a tool like Twitter in the United States. Obama’s expertise with the medium definitely made him stand out as a “tech savvy” politician.

    @Arina and Yana: It seems to us that even if criticism fostered by social media isn’t directly taken into account when politicians enact certain laws, sources like Twitter still bring criticism into greater public visibility, as you both mentioned.

    @Anya: Fake accounts seem like a very interesting outlet for satire. It’s rare that someone gets the opportunity to speak “as someone else” to a large audience, and it can be a very funny perspective! We’ll definitely start following KermlinRussia today!

    Anyway, looking forward to continuing the conversation with all of you on Wednesday!

    Best,
    Dan, Dillon, and Alexis

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